What is the full form of HLS in the context of streaming?? 

HLS stands for “HTTP Live Streaming”. HLS works by breaking media files into smaller segments and then delivering these segments via HTTP. This approach allows for adaptive streaming, making it possible to adjust the quality of the media stream based on the viewer’s internet connection and device capabilities. 

What is the difference between Total Impression and Total HITS?

Total Impression is counted when a user loads the video player in their browser, marking the beginning of engagement. Total Hits include all interactions during video playback, such as when the video starts, every 10 seconds during play, and when the video ends, providing comprehensive engagement insights.

What is Video Player HIT?

A Video Player HIT registers actions related to stream activity, including play, engagement, impression, and stop of the event.