Effortlessly manage ad inventory and run campaigns with 5centsCDN Ad Manager. Enjoy full control and server-side ad insertion while retaining all your revenue.
Plenty of publishers have ads to run and sponsors lined up — but no way to serve them. Getting approved for a large programmatic ad server can be slow or outright rejected for smaller or niche channels, and standing up your own ad-tech stack is overkill when all you need is to traffic a handful of direct deals.
5centsCDN Ad Manager closes that gap. Build your advertisers, campaigns, and creatives in one dashboard, and generate a VAST tag that plugs directly into 5centsCDN ad insertion. You don't need Google Ad Manager, a third-party ad server, or an ad-ops team to start monetizing.
If you already have an approved VAST tag, you can use it with Ad Insertion directly. If you don't — this is how you get one.
Ad Manager is a lightweight video ad server built for publishers who sell their own inventory. Instead of routing through a programmatic exchange, you load the sponsors and campaigns you've sold directly, upload the ad creatives, and let Ad Manager handle the decisioning and VAST response when an ad break fires.
It's designed to pair with server-side ad insertion — the VAST tag it generates is the same tag you point your ad insertion at — so the entire loop, from inventory to stitched ad, stays on 5centsCDN.
Create and organize the sponsors and brands you've sold ad slots to. Keep every direct deal in one place.
Set up campaigns with flight dates, impression goals, and targeting. Control how much each advertiser runs and when.
Manage your video ad creatives per campaign. A creative can be a video file you upload, a direct file URL pointing to a hosted video, or a VAST tag URL from another ad source — including a programmatic or exchange tag. However you provide it, Ad Manager serves it into your breaks through the same pipeline.
This is what lets Ad Manager run your direct deals and your programmatic demand side by side: traffic your sold campaigns as uploaded creatives, and add a programmatic VAST tag as another campaign’s creative to fill whatever’s left. (More on this in "Why Run Your Own Ad Management" below.)
Generate a VAST 3.0+ compliant tag URL from your configured inventory — the exact tag you feed into 5centsCDN ad insertion, or any VAST-compliant player.
See which ads are filling your pods in real time — know that your breaks are being served as expected, live.
An inventory management system is only as good as the insight it gives you — so reporting goes well beyond a simple impression count. Break performance down across multiple dimensions to understand exactly how your inventory is performing and where the revenue is coming from.
Report and filter by factors such as:
The result: publishers get the kind of granular, multi-dimensional analytics they’d expect from a dedicated ad server — so they can optimize inventory, prove delivery to advertisers, and make confident decisions about what to sell and at what price.
Add Advertisers, Campaigns & Creatives
Ad Manager Outputs a VAST 3.0+ Tag URL
Ad Insertion Stitches the Ad, Server-Side
Add Advertisers, Campaigns & Creatives
Ad Manager Outputs a VAST 3.0+ Tag URL
Ad Insertion Stitches the Ad, Server-Side
Ad Manager and Ad Insertion are two halves of one loop. You manage the inventory; the VAST tag bridges to the insertion engine; the ad gets stitched into your stream before it reaches a viewer. One vendor, no integration work between them.
Programmatic ad exchanges are great at one thing: filling inventory automatically with bidding demand. But that convenience comes with a cost — the exchange takes a cut of every dollar that flows through it, you don't control which ads run next to your content, and your audience data passes through someone else's platform.
When you've sold an ad deal yourself — a sponsor, a direct advertiser, a campaign you negotiated — there's no reason to route it through an exchange and give away a share of money you already earned. That's what Ad Manager is for.
Programmatic ad-tech stacks typically keep around 30% or more of the ad spend that passes through them — a take rate significant enough that it became the centre of a major antitrust ruling against the largest player in 2025. On inventory you sell directly through Ad Manager, that cut simply isn’t taken. And 5centsCDN charges a flat technology fee, not a percentage of your ad revenue — so unlike an exchange, our cost doesn’t grow as your earnings do.
Most successful publishers don't choose between direct and programmatic — they run both. Direct deals earn the highest margin; programmatic fills whatever's left unsold. Ad Manager is built to orchestrate exactly that.
Because a creative in Ad Manager can be a VAST tag URL, not just an uploaded video, you can drop your programmatic demand in as a campaign right alongside your direct-sold campaigns. Set your direct deals to serve first, and let the programmatic tag backfill any inventory they don't fill — all controlled through standard campaign priority settings, all flowing through the same 5centsCDN ad insertion pipeline.
The result: one decisioning layer over your entire inventory. You stop giving away margin on the deals you've already closed, while still capturing programmatic revenue on everything else.
Uploaded creative — max margin
Fills remaining inventory
Fills remaining inventory
Can't get approved for — or don't need — a large programmatic ad server.
Sponsors lined up and no way to traffic them — Ad Manager is the missing piece.
Want to fill their own breaks rather than rely solely on programmatic.
Already on Ad Insertion but no external ad server? Ad Manager generates your VAST tag and feeds it straight into your stream.
Running sponsor spots on a per-event basis without a permanent ad-ops setup.
Multi-channel networks and aggregators managing ad inventory across several channels or properties from one place.
Skip the approval process and the programmatic middlemen. Run your own direct deals.
Turn configured inventory into a VAST 3.0+ tag that works with ad insertion or any compliant player.
The tag feeds straight into 5centsCDN SSAI — no integration between separate vendors.
On direct deals, no exchange take rate. 5centsCDN charges a flat technology fee, not a share of your ad revenue.
Use a programmatic VAST tag to fill your direct-sold inventory with one decisioning layer.
Watch your pods fill live — confidence that breaks are serving correctly.
Break performance down by advertiser, campaign, creative, fill, and completion — ad-server-grade analytics.
A dashboard simple enough to run yourself, without specialist ad-tech staff.
Tell us about the sponsors you're running and how you stream — we'll get you set up with Ad Manager and connected to ad insertion so your breaks start filling.
Talk to our team for pricing based on your setup and volume.
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