Short answer: Yes. With 5centsCDN, you provide the ads or ad demand, while 5centsCDN handles the technology required to place those ads into your stream and deliver them to your viewers.
How it works
You own the content and the audience, and you provide a source of ads. 5centsCDN detects the ad break, requests an ad from your source, stitches the ad into your live or on-demand stream, and delivers the stream to your viewers.
Think of it as a venue and a caterer: you own the venue and bring the audience, while 5centsCDN handles the technology required to deliver the event smoothly. You provide the ads, and we make sure they are delivered at the appropriate time.
Why do I need to provide my own ads?
This model provides several benefits:
- You keep your revenue and advertiser relationships. The advertising deals you bring remain yours. You keep your advertiser relationships, rates, and revenue terms.
- You’re not locked into a specific ad source. You can choose the demand source that works best for you and change it whenever needed.
- Advertising and streaming remain separate. Finding advertisers and managing advertising demand is different from technically inserting ads into a video stream. 5centsCDN focuses on the streaming and ad-insertion technology.
What does “bring your own ads” mean?
It does not mean that you have to build or manage your own advertising technology.
You generally provide the source of your ads, usually in the form of a VAST endpoint. 5centsCDN handles the technical process of requesting the ad, inserting it into the stream, and delivering it to viewers.
