The Traffic Director is an advanced version of SimpleDNS that offers additional features. With this feature, you can utilize the failover feature to avoid downtime for records. Additionally, a health check ensures the status of your servers, making it more reliable to switch to an available server. Furthermore, you can direct traffic based on geo-location or IP filters, enabling you to route traffic to specific servers based on location or IP address. This feature provides enhanced flexibility and reliability for managing your DNS records and optimizing your website’s performance.